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Winning Customer Deposits in the Digital Age (3-Part Online Webinar Bootcamp)

January 5 @ 12:00 pm - 1:30 pm EST

|Recurring Event (See all)

An event every day that begins at 12:00pm, repeating until January 5, 2018

$549

Register Now

The deposit market is shifting as interest rates rise, bank customers push for higher yields and fintechs including SoFi try to move into traditional banking. This 3-part Deposit Bootcamp redefines deposit strategy for the digital age and the coming changes including younger demographics, the rise of non-banks and digitization. We explore non-financial approaches to attract and retain customers, how to leverage psychological biases, pricing strategy, offer-presentment and data analytics to stay relevant.

Buy 1, 2 or all 3 webinars (and Save $$)

PART 1

Innovative Deposit Product Features and Customer Experience Mgmt

Wednesday, January 3, 2018

  • 12:00 – 1:30 pm ET
  • 11:00 – 12:30 pm CT
  • 10:00 – 11:30 am MT
  • 9:00 – 10:30 am PT
  • Global trends and best practices on deposit innovation
  • Creating a needs-based customer segmentation
  • Evaluating feature preferences and willingness to pay
  • Bundling and packaging optimization

PART 2

Pricing Analytics, Elasticity and Optimization Modeling

Thursday, January 4, 2018

  • 12:00 – 1:30 pm ET
  • 11:00 – 12:30 pm CT
  • 10:00 – 11:30 am MT
  • 9:00 – 10:30 am PT
  • Price elasticity modeling
  • Price optimization modeling
  • Price promotion theory
  • Promotion campaign management

PART 3

Presentment and Engagement at the Digital Point-of-Sale

Friday, January 5, 2018

  • 12:00 – 1:30 pm ET
  • 11:00 – 12:30 pm CT
  • 10:00 – 11:30 am MT
  • 9:00 – 10:30 am PT
  • Consumer behavioral biases at the point-of-sale
  • Push vs. pull: New thinking on digital cross-selling
  • The holy grail: Nudging primary banking behavior through digital
  • Digital sales tool implementation considerations

Pricing

$549 for all 3 sessions with Playback that does not expire
$249 for individual sessions and playback
Register for Part 1 ONLY
Register for Part 2 ONLY
Register for Part 3 ONLY

Credits

5.4 AAP Credits
4.5 CPE Credits

Your Speakers

Dr. Wei Ke
Managing Partner – North America Financial Services, Simon-Kucher
Betty Cowell
Senior Adviser – Retail Financial Services, Simon-Kucher

  

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