{"product_id":"social-media-marketing-reg-z-respa-and-udap","title":"Social Media Marketing: Reg Z, RESPA and UDAP","description":"\u003cp class=\"x_MsoNormal\" data-olk-copy-source=\"MessageBody\"\u003eLenders are under a lot of competitive pressure - especially mortgage lenders.  Not only is the real estate market a tougher sell these days, but the professional crowd competing for loans is vast, wide, and often poorly regulated.  Lenders who work for supervised financial institutions are feeling burdened by numerous rules and regulations which are stifling their competitive edge and creative prowess... or so I've been told by lenders trying to claw to the top of influencer-driven social media advertising.  In addition, machine-learning tools are within easy reach to super-customize target audiences and gain the biggest buck from advertising dollars.  What are regulated lenders to do?\u003c\/p\u003e\n\u003cp class=\"x_MsoNormal\"\u003e\u003cb\u003e\u003cu\u003eTopics covered in this course\u003c\/u\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"x_MsoNormal\"\u003eReg Z advertising rules:\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"x_MsoNormal\"\u003eWhat IS an advertisement?  If we don’t consider a social media post or digital message an advertisement, can we avoid all the Reg Z disclosure racket?\u003c\/li\u003e\n\u003cli class=\"x_MsoNormal\"\u003eWhat MUST be included in closed-end ads?  Open-end?  Lenders say disclosures are killing their vibe.\u003c\/li\u003e\n\u003cli class=\"x_MsoNormal\"\u003eCan digital creativity co-exist with disclosures?\u003c\/li\u003e\n\u003cli class=\"x_MsoNormal\"\u003eHow can Compliance managers best navigate this conflict?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"x_MsoNormal\" aria-hidden=\"true\"\u003e \u003c\/p\u003e\n\u003cp class=\"x_MsoNormal\"\u003eRESPA Section 8 issues:\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"x_MsoNormal\"\u003eWhat ARE kickbacks and unearned fees?  Lenders say referrals and partnerships are the lifeblood of real estate transactions and are needed.\u003c\/li\u003e\n\u003cli class=\"x_MsoNormal\"\u003eWhat is a Thing of Value? Why does it matter?\u003c\/li\u003e\n\u003cli class=\"x_MsoNormal\"\u003eWho are the settlement service providers we need to be thinking about?\u003c\/li\u003e\n\u003cli class=\"x_MsoNormal\"\u003eThere are different subsections of RESPA Section 8.  Learn the details of each and how they apply in the real world.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"x_MsoNormal\" aria-hidden=\"true\"\u003e \u003c\/p\u003e\n\u003cp class=\"x_MsoNormal\"\u003eUDAP and Fair Lending:\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"x_MsoNormal\"\u003eAre lenders straying from their lending expertise, giving financial advice about the housing market?\u003c\/li\u003e\n\u003cli class=\"x_MsoNormal\"\u003eCould overly-simplified, attention grabbing posts or ads raise UDAP concerns?\u003c\/li\u003e\n\u003cli class=\"x_MsoNormal\"\u003eWhat risks are presented by a growing reliance on AI generated content?\u003c\/li\u003e\n\u003cli class=\"x_MsoNormal\"\u003eHow might targeted marketing efforts present disparate treatment worries?\u003c\/li\u003e\n\u003cli class=\"x_MsoNormal\"\u003eLenders are seeking engagement with users. Is all engagement good?\u003c\/li\u003e\n\u003cli class=\"x_MsoNormal\"\u003eHow can Compliance managers protect against UDAP and fair lending risks?\u003c\/li\u003e\n\u003cli class=\"x_MsoNormal\"\u003eWhat do the NEWLY REVISED Reg B changes mean for all of this?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"x_MsoNormal\" aria-hidden=\"true\"\u003e \u003c\/p\u003e\n\u003cp class=\"x_MsoNormal\"\u003e\u003cb\u003e\u003cu\u003eWho Should Attend\u003c\/u\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"x_MsoListParagraph\"\u003e\u003cspan\u003eCompliance staff\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"x_MsoListParagraph\"\u003e\u003cspan\u003eRisk managers\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"x_MsoListParagraph\"\u003e\u003cspan\u003eLoan policy makers\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"x_MsoListParagraph\"\u003e\u003cspan\u003eLenders\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"x_MsoListParagraph\"\u003e\u003cspan\u003eMarketers and audit\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW178431123 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW178431123 BCX0\"\u003eThis \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW178431123 BCX0\"\u003ecourse \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW178431123 BCX0\"\u003edoes NOT qualify, nor meet the National Standard for NASBA accreditatio\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW178431123 BCX0\"\u003en.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW178431123 BCX0\" data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":210,\"335559739\":210}'\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"BankersHub","offers":[{"title":"Default Title","offer_id":47155021152431,"sku":"ODC0707262","price":299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/2894\/9167\/files\/SocialMediaMarketing.png?v=1779466256","url":"https:\/\/www.bankershub.com\/products\/social-media-marketing-reg-z-respa-and-udap","provider":"BankersHub","version":"1.0","type":"link"}