What You'll Learn
Heading into a recession which typically means you will be asked to do more with less. Add to that, the struggle that bank marketers have getting the money they need to build their institutions' brand and 2023 could be a disaster. However, what if there was a way to craft a marketing plan aligned with your bank's strategic plan and deliver ROI?
In this marketing webinar learn how to:
- Take your bank's goals and objectives and design a tactical marketing plan for 2023 (and beyond)
- Break down your strategy into projects with needed resources, timelines, and success metrics
- Present your plan and request for resources to leadership and get the budget you need for success
About the Author:
Lisa Beck Schuck is a nationally recognized strategic marketing executive and business development professional with an extensive background in the financial services and mid-sized business arena. She has successfully transitioned brands and created a national brand with three unique business units. Lisa’s experience encompasses a broad spectrum of financial industry knowledge, skills and experience. Skilled at developing and leading teams to successfully achieve growth plans, she demonstrates a proven success creating sales and marketing strategies on a national platform evolving brands to match business objectives.
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