Deposit Growth Strategies
About This Course
As deposit gathering becomes a top priority for banks, this session equips bankers with essential skills to attract and manage deposits in today’s evolving landscape. We’ll examine traditional deposit structures, explore emerging strategies, and analyze the impact of economic shifts, regulatory changes, and technological advancements on deposit management.
Respecting that deposits are the necessary “raw material” in the production of loans, we will study the essential skills and approaches bankers need today and into the future, to attract and manage deposits. New challenges have evolved as we have substantially shifted away from the trivial interest rates of the last 15 years. This presentation will describe the benefits and limitations of the classic checking, savings, and term deposits. The training also covers how deposit accounts have been structured; offered; and promoted to consumers, businesses, non-profits, and public entities.
From these basics we will explore the enhancements required to meet the needs and wants of today’s depositors with the technologies and motivations in place now for all the stakeholders and competitors for deposits.
Topics covered in this session
- Economic information resources regarding historical and forward implied interest rates
- Industry historical financial results and funding composition data
- Diversity of funding needs within the industry
- Competitive threats to the traditional funding expectations
- Impact and opportunities created by related regulatory changes since 2010
- Effective performance assessment metrics to bank funding
- Relevant industry thought leadership in many aspects of deposit management and funding
- Key aspects of branch, digital, and video banking channels and technology in general
- Responsibilities of an equipped, engaged, and empowered personal banker
- Areas where innovation is blurring the lines between the classic deposit account offerings
- Effective decisioning process to defining and refining deposit offerings
- Checklist of 30 unique interest-bearing deposit best practices
- Initiative opportunities with non-maturing deposits
*This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
Your Instructor
Neil Stanley is the Founder and CEO of The CorePoint.
Neil founded The CorePoint in 2010 with a mission of revitalizing pricing strategies for retail deposits. The company provides clients across the country with enhanced ways of profiting through attracting and retaining properly priced retail deposits. He has been granted two U.S. Patents for business processes which unleash value in time deposits including the patent on Redeemable CD®.
He has facilitated the High-Performance Idea Exchange for the Sheshunoff CEO Affiliation Peer Groups since 2021. Neil has taught at Graduate School of Banking in Colorado; Southwest Graduate School of Banking; and Graduate School of Banking - Madison. Neil has published numerous banking industry articles and participated in many banking podcasts and webinars. Neil is the Keynote speaker for the 2025 Retail Deposit Optimization and Strategic Management conference.
With 30 years as a bank executive with three high-performance family-owned banking groups, Neil has held a spectrum of roles in banks including Holding Company VP, Chief Liquidity and Investment Officer, Chief Credit Officer, President of Community Banking, and CEO.
Neil has served as a director for several banking and financial organizations. He also serves on the board of Pillar Seminary.
This course is covered under team memberships.
See Team Memberships