Deposit Growth Strategies

As deposit gathering becomes a top priority for banks, this session equips bankers with essential skills to attract and manage deposits in today’s evolving landscape. We’ll examine traditional deposit structures, explore emerging strategies, and analyze the impact of economic shifts, regulatory changes, and technological advancements on deposit management.

Respecting that deposits are the necessary “raw material” in the production of loans, we will study the essential skills and approaches bankers need today and into the future, to attract and manage deposits.   New challenges have evolved as we have substantially shifted away from the trivial interest rates of the last 15 years.  This presentation will describe the benefits and limitations of the classic checking, savings, and term deposits. The training also covers how deposit accounts have been structured; offered; and promoted to consumers, businesses, non-profits, and public entities.  

From these basics we will explore the enhancements required to meet the needs and wants of today’s depositors with the technologies and motivations in place now for all the stakeholders and competitors for deposits. 

Topics covered in this session

• Economic information resources regarding historical and forward implied interest rates
•  Industry historical financial results and funding composition data
• Diversity of funding needs within the industry
• Competitive threats to the traditional funding expectations
•  Impact and opportunities created by related regulatory changes since 2010
•  Effective performance assessment metrics to bank funding
•  Relevant industry thought leadership in many aspects of deposit management and funding
• Key aspects of branch, digital, and video banking channels and technology in general
•  Responsibilities of an equipped, engaged, and empowered personal banker
• Areas where innovation is blurring the lines between the classic deposit account offerings
• Effective decisioning process to defining and refining deposit offerings
• Checklist of 30 unique interest-bearing deposit best practices
• Initiative opportunities with non-maturing deposits

*This program does NOT qualify, nor meet the National Standard for NASBA accreditation.