On Demand Course

Refining Deposit Strategy 2025 and Beyond

As the industry adapts to rising interest rates, banks must reassess deposit pricing strategies to balance growth and profitability. This session explores competitive pressures, depositor behavior shifts, and strategies to attract and retain properly priced deposits in a changing market.

Key Takeaways:

  • Understanding the evolving interest rate environment and its impact on deposits.
  • Evaluating deposit pricing strategies to optimize retention and profitability.
  • Leveraging data to measure sales effectiveness and competitive positioning.
  • Implementing advanced techniques to attract and engage depositors.
Neil Stanley 1.5 HR

About This Course

Our industry is undergoing significant transitions as we leave behind the ultra-low interest rates that we have lived with since the Great Recession. The Fed’s dual mandate demands that they address inflation with overnight interest rates and reversal of quantitative tightening which was an experiment in the Great Recession and was pursued robustly in the Pandemic. Now the Fed must give as much weight to inflation as they have to unemployment in recent history.

Given this context, the industry was positioned with few term deposits and greater vulnerability to money migration than any time in the past. The industry entered 2022 with an abundance of deposits relative to loan demand. As market rates of interest have risen bankers have been forced to decide how to structure and price deposits as deposit holders are coming to the realization that their deposits once again have a material earnings proposition.

Many depositors are awakening to the opportunities. High performance bankers let sleepers sleep and simultaneously efficiently and effectively deal with the curious and those actively seeking.

Topics include:

  • Assessing the Interest Rate Environment and Competitive Landscape
  • Measuring and Interpreting Deposit Pricing and Sales Results
  • Enhanced Techniques in Attracting and Retaining Properly Priced Deposits


Who Should Attend?

  • Presidents, CEOs, CFOs
  • ALCO members
  • Controllers
  • Retail Banking Officers/Directors
  • Customer Experience
  • Branch Managers
  • Marketing
  • Funding officers

 

*This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Your Instructor

Neil Stanley
Neil Stanley

Neil Stanley is the Founder and CEO of The CorePoint.
Neil founded The CorePoint in 2010 with a mission of revitalizing pricing strategies for retail deposits. The company provides clients across the country with enhanced ways of profiting through attracting and retaining properly priced retail deposits. He has been granted two U.S. Patents for business processes which unleash value in time deposits including the patent on Redeemable CD®.

He has facilitated the High-Performance Idea Exchange for the Sheshunoff CEO Affiliation Peer Groups since 2021. Neil has taught at Graduate School of Banking in Colorado; Southwest Graduate School of Banking; and Graduate School of Banking - Madison. Neil has published numerous banking industry articles and participated in many banking podcasts and webinars. Neil is the Keynote speaker for the 2025 Retail Deposit Optimization and Strategic Management conference.

With 30 years as a bank executive with three high-performance family-owned banking groups, Neil has held a spectrum of roles in banks including Holding Company VP, Chief Liquidity and Investment Officer, Chief Credit Officer, President of Community Banking, and CEO.

Neil has served as a director for several banking and financial organizations. He also serves on the board of Pillar Seminary.

Training your team?

This course is covered under team memberships.

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Buying for yourself?
$ 99
Included with Team Membership
Training your team?

This course is covered under team memberships.

See Team Memberships
$ 99
per attendee