RFP Roadmap to Revenue: New Products for Faster Payments Era

On Demand Course

Instructor: Angela Murphy

Duration: 0.75 HR

What You'll Learn

Most institutions connected to RTP or FedNow built their business case around send and receive. Request for Payment was often treated as a future consideration. That future is now. RFP is live on both rails, early adopters are already building differentiated commercial offerings around it, and the window for first-mover advantage at the community and regional level is narrowing. This course gives banking leaders a practical framework for designing and launching RFP-based products. Whether your institution is exploring use cases or ready to build, this course will help you connect faster payments infrastructure to concrete outcomes: reduced days sales outstanding for commercial clients, check and ACH replacement, improved cash flow visibility, and treasury services that compete directly with what larger institutions and fintechs are already offering.

Topics covered in this course

What RFP Actually Is (and Why It Is Not Just Bill Pay)

How Request for Payment differs from push payments and traditional e-bills
The data and control advantages RFP carries over ACH and check
Why RFP is a product layer, not just a payment type

The Market Landscape: Where RFP Is Gaining Traction

Current RFP adoption trends across RTP and FedNow
Who is already offering RFP-based products and what they are selling
The competitive risk for institutions that treat RFP as optional

Product Opportunity #1: Commercial Receivables and Invoice Automation

Replacing check and paper invoice workflows with structured payment requests
Reducing days sales outstanding for business banking clients
Positioning RFP as a working capital tool for middle market and small business

Product Opportunity #2: Collections and Lending Payment Modernization

Using RFP to streamline loan payments, escrow, and subscription billing
Reducing payment friction while improving on-time rates
Creating audit trails and remittance data that reduce servicing costs

Product Opportunity #3: Treasury and Cash Management Integration

Embedding RFP into cash management and treasury reporting packages
Real-time receivables visibility as a commercial banking differentiator
Tiered service models that compete with treasury overlays and fintech platforms

Building the RFP Product Roadmap

How to prioritize use cases by client segment and revenue potential
Build vs. partner vs. enable: operating model considerations
Common missteps in RFP product design and go-to-market

Pricing and Packaging RFP-Based Services

When to bundle, when to charge separately, and when to lead with RFP as a retention tool
Segmenting consumer vs. commercial pricing strategy
Aligning price with perceived value for CFOs and business owners

Your RFP Revenue Roadmap

Questions leadership teams should be asking now
KPIs that go beyond transaction volume
Sample priorities for the next 6 to 12 months
How to build internal momentum and stakeholder alignment

Key Takeaways and Next Steps

Moving from connectivity to commercial differentiation
Where to pilot first
How to avoid the most common go-to-market mistakes

Who Should Attend

C-suite executives
Senior leaders
Product and strategy decision-makers at banks and credit unions who are building out their faster payments capabilities

*This course does NOT qualify, nor meet the National Standard for NASBA accreditation.

About the Author:

Angela Murphy

- Angela Murphy, Ph.D.—widely known as Payments Elsa—is a leading voice at the intersection of faster payments, artificial intelligence, and fintech innovation. With a Ph.D. and years of hands-on experience in B2B payments, solutions integration, and financial technology, Angela bridges the gap between emerging technologies and practical strategy, helping financial institutions transform how money moves. - A trusted advisor and strategist, Angela works with banks, credit unions, and fintechs to navigate the complexities of real-time payments, behavioral AI, and digital infrastructure modernization. Her work is grounded in deep market insight and a relentless drive to make complex financial concepts clear, actionable, and inclusive—for industry leaders and everyday users alike. - Angela is a graduate of the PayTech Women Executive Academy and the Money20/20 RiseUp program, and she was named the 2024 Emerging Trendsetter by PayTech Women. She is also a Founding Fellow of Coruzant Technologies and a passionate advocate for diversity, equity, and representation in financial services and technology. - A dynamic speaker and educator, Angela frequently delivers webinars and guest lectures for institutions such as UC Berkeley, the University of Missouri’s Bloch School of Business, and the Regnier Institute for Entrepreneurship and Innovation. Her thought leadership has been featured across global podcasts and media, including The Payments Podium, Cybersecurity Matters, PCN, Off the Rails, Wrestling Payments, and Versatile Ph.D.

On-Demand Course