Advertising Compliance Mayhem!

On Demand Course

Instructor: Rebekah Leonard

Duration: 2 HR

What You'll Learn

Agenda

Advertising compliance has always been a challenge! There are multiple rules and regulations covering every aspect of banking, and new technologies presenting new risks for financial institutions.

Moreover, Compliance and Marketing have different perspectives and goals in advertising. One is not more important than the other, but rarely are they in harmony. How can they work together for the good of the institution?

Join this 2 hour live course to cover these topics:

Relationship builders between compliance and advertising
- Being approachable, credible, and reliable
- Being respectful, helpful, and timely
- Show appreciation, genuinely
- Allow people to Save Face
- The power of humility and humor
Deposit account advertising
- FDIC Insurance (THREE different compliance dates between 1/1/25 – 3/1/26!)
- Non-Deposit Investment Products
- Lotteries, Raffles, and Give-aways
- CAN-SPAM
- Truth in Savings / Reg DD
Loan account advertising
- Truth in Lending, Reg Z, and triggering terms
- Fair Lending
- RESPA Section 8 joint advertising
- SAFE Act rules for Mortgage Loan Originators

Learning Objectives

After attending this presentation, participants will be able to….

Define what IS “advertising” and an “advertisement”? Does it vary between regulations?
Describe the various requirements for several different regulations, including the risks presented by digital platforms and AI.
Explain when compliance can say “yes” to an ad, when it has to say “no”, and when it can say “no, but here’s how instead”.
Recognize how to build and keep a good relationship with marketing professionals who may not understand compliance intricacies.

Who Should Attend:

Compliance staff, marketing staff, bank managers, loan operations, deposit operations, senior managers, and audit staff.

*This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

About the Author:

Rebekah Leonard

Rebekah is the owner of Elucidate LLC, a compliance training and consulting company. Elucidate means to "make clear, explain, throw light upon", and describes Rebekah's desire to illuminate the complexities of compliance with passion and fun. She's created and produced a TRID music video parody and several Compliance Breakout escape rooms, which she frequently provides at state banking compliance conferences. She is an accomplished speaker and regularly provides webinars through BOL and Compliance Resource. Rebekah is currently serving as the VP Director of Compliance for a $6 Billion community bank in Montana. She began her career in 1995 at a private lending company, but soon settled into banking, where she's covered nearly all of it - customer service and teller work, loan processing and review, and security and business continuity. She now oversees CRA, BSA and all aspects of compliance as a senior leader. She has successfully navigated numerous FDIC Compliance, CRA, and BSA Exams. Rebekah has a bachelor's degree in Organizational Leadership from Chapman University (Magna cum Laude), attended the American Bankers Association National Compliance School in 2003, and has held her Certified Regulatory Compliance Manager designation since 2006.

On-Demand Course