Building a Culture of Trust
About This Course
Talking about relationship development is easy—executing it is where the challenge begins. For today’s community banks, building meaningful relationships requires more than a CRM system, a call program, or an onboarding process. Relationship development must be embedded in your organization’s culture, driven by human connections, consistent service delivery, and trust. Trust is at the heart of all successful relationships. If your institution aims to become the employer of choice in your community and a trusted source of financial expertise, it begins with building and reinforcing trust at every level—among employees, customers, and your community.
Topics covered in this session
- Create a culture of trust that drives relationships, performance, and loyalty
- Identify trust’s role in purchase decisions, employee engagement, and customer satisfaction
- Activate the right resources to deliver outstanding service, grow product usage, and elevate customer satisfaction
*This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
Your Instructor
Kyle Hershberger is the CEO and Jack-of-All-Trades at Cross Financial. Kyle’s experience in banking, banking software, research, and marketing services enables clients to focus on achieving their desired results. Kyle’s industry expertise comes from decades of working with financial institutions across the nation. Kyle has been at the forefront of research and planning to support financial institution sales and marketing activities. Kyle is a frequent presenter at banking industry conferences and seminars and a member of the faculty at the Graduate School of Banking at the University of Wisconsin. Kyle is a 3rd-generation banker and a 2nd-generation consultant.
CPE & Accreditation
This course qualifies for 0.75 SHRM, 1.0 HR Certification Institute. Your certificate and transcript are available immediately upon completion.
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HR Certification Institute- General
This program has been pre-approved for the general recertification credit(s) listed to the right on this page. Credits awarded can be used toward the aPHR®, aPHRi(TM), PHR®, PHRca®, SPHR®, GPHR®, PHRi(TM), or SPHRi(TM) recertification through the HR Certification Institute® (HRCI®). For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.
Requesting CE:
Upon completion of this course, please email
creditrequest@nogginguru.com
to obtain a CE certificate.
SHRM (Society for Human Resource Management)
BankersHub/Noggin Guru Inc. is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CPSM or SHRM-SCPSM. This program is valid for the PDC(s) listed to the right of this page for the SHRM-CP or SHRM-SCP.
Requesting CE:
Upon completion of this course, please email
creditrequest@nogginguru.com
to obtain a CE certificate.
This course is covered under team memberships.
See Team Memberships