Six Keys to Effective Commercial Business Development
About This Course
Learn how to position your bank as a trusted partner for commercial clients by building programs that deliver measurable results. This course will help you structure effective initiatives, better support participants, and align relationship managers to meet the unique needs of business clients.
Topics covered in this course
- Structuring Programs
- Measuring Performance
- Supporting participants to drive results
- Identify relationship managers
- Address unique needs of business clients
*This course does NOT qualify, nor meet the National Standard for NASBA accreditation.
Your Instructor
Kyle Hershberger is the CEO and Jack-of-All-Trades at Cross Financial. Kyle’s experience in banking, banking software, research, and marketing services enables clients to focus on achieving their desired results. Kyle’s industry expertise comes from decades of working with financial institutions across the nation. Kyle has been at the forefront of research and planning to support financial institution sales and marketing activities. Kyle is a frequent presenter at banking industry conferences and seminars and a member of the faculty at the Graduate School of Banking at the University of Wisconsin. Kyle is a 3rd-generation banker and a 2nd-generation consultant.
This course is covered under team memberships.
See Team Memberships